Radio on Mobile Courtesy Airtel

Music soothes our nerves and calms our mind. It excites our moods giving us a sense of happiness. In India, music is very popular especially in the Northeastern region.

This region is blessed with wonderful indigenous music as well as talented singers who have made a remarkable mark of themselves in the field of music.

Music here is a craze and it plays an integral part in the lives of the people irrespective of all age groups.

With the advent and rise of private FM Channels as well as online music, majority of the people in the Northeast are not as lucky as other parts of the country to listen to this music either due to limited access or some other reasons.

In order to bridge this gap telecom giant Bharti Airtel has launched a service called “Mirchi Mobile” in collaboration with Radio Mirchi 98.3 FM, in the Northeastern region.

One simply needs to dial 59830 to listen up to 100 minutes of music from any of the Radio Mirchi FM stations in the country for a minimal charge of Rs 10 per week.

Previously people could listen to FM music on mobiles handsets which had the facility of radio, but now people can access Mirchi Mobile on handsets which do not have the facility of radio also. One can access to music sitting in any part of the country at the touch of a button.

This service the first of its kind in the country, was introduced also because of peoples desire to listen to music in their own language, who are residing outside their native places. Mirchi Mobile was initially available to Airtel customers in Delhi and Mumbai, but now it is available to customers in Assam and Northeast.

For easy guidance four languages Assamese, Bengali, Hindi and English are made available to the customers.This service is currently powered by Spice Digital, a leader of Music-On-Demand services for Indian and International operators.

Earlier, a person who was working in the remote corner of the country in Phek in Nagaland or Ziro in Arunachal Pradesh couldn’t imagine of listening to FM music, but now with Mirchi Mobile one can instantly listen to his favorite music at the touch of a button.

With the introduction of this service Airtel has done a wonderful job of bridging this gap of music from outside to the Northeast India.

In the future, Airtel hopes there will be more such innovative and creative ideas by the company for the benefit of the customers of this region as well as the country.

Besides doing business, Bharti Airtel has been remarkably serving the people of the region by bringing them closer to innovations and happenings outside our region.